Collateral, Creative Direction

Geisinger Blood Center

Case Study

Geisinger Blood Center must see over 2,000 donors a month to keep pace with the local need for blood. They provide daily mobile blood drives, with convenient locations and flexible hours for donors. Geisinger Blood Center was established in 2012 through a partnership between the Institute for Transfusion Medicine (ITxM) and Geisinger Health System. The system serves more than 2.6 million residents throughout 44 counties in central and northeastern Pennsylvania.

Become a Blood Donor.

Challenge

Geisinger Blood center offers the opportunity to donate blood through daily mobile blood drive operations. A major goal is to provide convenience to donors through consistent and convenient locations, flexible hours, and faster donation registration process with DonorPass at blood drives.

Challenge

Geisinger Blood Center needed a clean professional, yet artistic approach to creating a brochure to help the Northeastern Pennsylvania community separate themselves from their competitor through education and awareness. The brochure also had the added challenge of appealing to two different target audiences, employees of Geisinger Health System and volunteer blood donors of the community.

By establishing a blood center in the central and northeast Pennsylvania communities that the Geisinger Health System serves, Geisinger Blood Center ensures that the best practices are delivered to patients in the area of transfusion medicine.The blood collected is distributed locally in the Geisinger service area for Geisinger patients. Donors know they are helping families, friends and neighbors in their community.
Launch Website